From 0 to ₹2M in Revenue – How Squares Creative Helped Arboreal Resort Thrive with Social Media Marketing


This case study explores the remarkable success story of Arboreal Resort, a newly established resort that achieved a staggering ₹2 million in revenue within a short period. Squares Creative, a digital marketing agency, played a pivotal role in this achievement by implementing a strategic social media and influencer marketing campaign alongside video marketing and Meta Awareness Ads.exclamation


  • Brand Awareness: As a new resort, Arboreal Resort lacked brand recognition and awareness in the target market.exclamation
  • Lead Generation: Converting website visitors into paying customers was a critical challenge.
  • Establishing Credibility: Building trust and showcasing the resort’s unique offerings were essential.

Squares Creative’s Solution:

Squares Creative devised a comprehensive digital marketing strategy encompassing the following elements:

  • Social Media Marketing:
    • Established a strong social media presence on relevant platforms like Instagram and Facebook.
    • Created high-quality, engaging content that showcased the resort’s amenities, activities, and stunning location.
    • Utilized targeted social media advertising to reach the ideal demographic.
    • Fostered audience interaction through contests, giveaways, and social media polls.
  • Influencer Marketing:
    • Partnered with relevant travel influencers to create authentic content about their stay at the resort.
    • Leveraged the influencer’s audience reach to generate excitement and trust for Arboreal Resort.
  • Video Marketing:
    • Produced captivating videos that highlighted the resort’s unique selling points and the overall guest experience.exclamation
    • Promoted the videos across social media platforms and YouTube for maximum visibility.
  • Meta Awareness Ads:
    • Implemented targeted Meta Awareness Ads (formerly Facebook Ads) to increase brand awareness and reach a wider audience.
    • Optimized the ad campaigns for maximum impact and return on investment (ROI).exclamation


The combined efforts of social media marketing, influencer marketing, video marketing, and Meta Awareness Ads yielded significant results for [Resort Name]:

  • Exponential Increase in Brand Awareness: Social media engagement skyrocketed, significantly increasing brand awareness and recognition.
  • Lead Generation and Sales Boost: Targeted campaigns and influencer marketing drove qualified leads, resulting in a substantial rise in bookings and revenue.
  • Credibility Established: Positive reviews and social media buzz helped build trust and establish [Resort Name] as a desirable destination.


Squares Creative’s data-driven approach and strategic implementation of social media marketing, influencer marketing, video marketing, and Meta Awareness Ads played a critical role in propelling [Resort Name] from a newcomer to a successful resort generating ₹2 million in revenue.exclamation This case study exemplifies the power of digital marketing in establishing brand presence, driving lead generation, and achieving remarkable growth.

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